Do people make impulse ART purchases on the Internet?
As an artist (well sort of) it is easier to encourage people to look, touch even buy your works of art in a gallery. High Street shopping and gallery purchases are a sensual experience, so how does this work on the Internet?
We are all constantly searching for the next must have object - we read reviews, visit galleries, go shopping and are sometimes captured by cynical marketing. When friends, neighbors and family show off their latest lifestyle purchase, frantic impulse buying (online) begins - we want the lifestyle but we want it cheaper.
Getting people to impulse buy is difficult? A friend of my father's is addicted to shopping online he has a garage full of stuff including 4 large sacks of Lumache pasta, and several sets of garden furniture. I suppose his impulse purchasing is a serious habit (I can't get him to buy my paintings though so he can't be that ill).
What do you do and how do you get people to buy your stuff if you own an online store? Creating a focal point online that is memorable, is important to your Art business (or any business) and vital in perpetuating all the hard work you have done with your website's creation. Owning an online store cannot be a static process – updating web pages and creating new web content creates memorable websites – which is important if they have a commercial purpose. The stats you get on your web traffic may indicate you have kept people on your sites for hours but what are they doing? Are they stealing your content or ideas? Quality clicks are a rare commodity, your web content needs constantly updating – it needs to be fed in order to sustain your client audience, they need to know what you have to say about your works of art or products and they need constantly updated material. Below is an extract from an article which appeared in The Sunday Telegraph, Sunday 31 July by Veronica Henry. "I was 22 when it started, one Saturday afternoon. With a coat the colour of Golden Shred and a flaxen mane and tail, Marmalade was for sale for the princely sum of £800. I hadn't the money, nor anywhere to keep him, nor had I much of an idea how to look after a horse. But by six o'clock that evening he was mine."