Has Target Marketing Hit Your Real-World Life Yet?
All of us familiar with the blogosphere have come across hidden ads and the famous line "people who have read this book also..."- but has your real world life been cluttered by target marketing and the holy grail of advertisers - the "segment of one"? Just imagine some of the not so far scenarios:
- You sit in jour favorite Italian restaurant and the Gowalla and Facebook enabled waiter doesn't provide you with a menu but only a choice of history meals and convincing cross-sellers...
- You drop your kids at pre-school and the teacher offers you an "always late" subscription extension that lets you pass on the scolding for being late for the nextten times... at a bargain price
- Your newspaper is suddenly a lot thinner, since it only contains the pieces you are going to read or at least glance over. Of course you can change your preferences once a week, when the paperboy is completing his update service round.
- Your boss skips the annual appraisal meeting and instead provides you with a "success and failure dashboard" and the same also automatically determines your next year's salary.