Mars Attacks Saturated Fats - Page 2
“It’s not as simple as that,” said Marlene Machute, Mars, Inc. representative who kindly returned my phone call. “Of course we’ve always tried to provide the best products using the most cost-effective means available. That’s true for any manufacturer. But this is a genuine concern of consumers today. It has needed to be addressed and we’ve taken the lead in doing that.” Machute points out the U.K. has N.H.S., its version of the FDA in the U.S., setting and enforcing nutritional standards. So, there’s that. Even so, the company touts a healthier product, averaging 30 to 45 percent less fat per 100 grams than its top 25 competitors.
Mars offers us even more vivid imagery in tonnage, proudly pointing out 15 percent less saturated fat per each bar consumed every year in the U.K. amounts to 600 tons. Now we’re talking. This could be a monument prominently displayed amidst a (chocolate?) fountain in downtown Fat City?
Ever lived off the fat of the land? Here’s your chance. The new stuff hits the shelves and vending machines beginning the first day of September. That’s right. You have until Wednesday to stock up, to hoard the old fatty versions, and only if you live in the U.K.