Mindy McCready Sex Tape and the PR Stunt
Here we go again. Another CD release, another sex tape faux-scandal publicity campaign. And Fox News has taken the bait with an exclusive story.
Troubled country starlet Mindy McCready is attempting to mount a comeback in conjunction with the release of her first CD in eight years. The comeback comes on the heels of a well-timed sex tape that happens to have fallen into the hands of a porn production company.
McCready is the former mistress of retired pitcher Roger Clemens. So her sex tape is aptly titled Baseball Mistress — the porn industry has never been subtle with its titles, but this one lacks the humor value of most.
In a surprise move, her lawyer has requested documentation that would prove the production company's right to publish the video.
Let me see if I can guess what comes next: the lawyer and the producer will wage a battle in the press, seeking as much ink as possible; they will waste some judge's time (or not); they will reach an undisclosed out-of-court agreement (or not); the tape will be released and will make a profit; and, people will buy McCready's CD.
Everybody wins — Everyone but western civilization.
This is all the stuff of unconscious, unawakened and unaware sensibilities. The only effective response is non-reaction. Anything else — negative or positive — would only serve to inflate the egos (and bank accounts) of those involved.
Is it a mark of the evolution of our society that this marketing tactic has become humdrum? Perhaps so, but only if we can collectively extend our non-reaction to a spontaneous boycott of all three products: the CD, the sex tape and Fox News.
I'm pretty sure better examples of all three are out there.
Photo credit: Fox News
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