TRA Unveils Dream Toys for Holiday Season
According to the British Retailers Association (TRA), this year’s dream toys include old favorites such as Lego blocks and Monopoly, to movie and film character tie-ins from the holiday season. Toys, such as Hasbro’s FurReal Go Go Walking Puppy, Monopoly Revolution, City Airport Lego and Mattel’s New Jet Pack Buzz Light Year, make up this year’s “Dream Dozen” list for Christmas 2010.
The annual list is a forecast of the industry best-sellers at Christmas, a crucial period in the retail calendar and an indicator of economic activity. Monopoly Revolution is a prime example of how toy companies are using technology to reinvent old favorites for the new generation of teenagers. In this latest iteration of the board game classic on real estate management, a former board square has been replaced by a round one; the property prices have significantly increased to reflect the realities in 2010.
This year’s list from TRA is also filled with kiddie’s versions of adult gadgets, including video cameras for kids and electric guitars. Lifelike robotic puppies and children grooming salons will also be popular. Top toys for girls this Christmas will be all about animals, dolls and grooming, while for boys it will be filled with the licensed items from film, television and games related to the action.
The toy top offers young girls include Barbie Puppy Swim School, and ZhuZhu Hamster's Grooming Salon for that took the market by storm last year. The FurReal Go Go Walking Pup might be the closest some children will come to having a real life puppy.
Rounding up the girls list also includes Bratz 10:10:10, Moxie Art-titude Girlz Dolls, Baby Alive, Barbie Fashion and babbles Bouncing A Fairytale Doll.
For the boys, Toy Story 3 has been brought to life with Jet Pack Buzz Lightyear and Sheriff Woody, while the General Grievous Lightsaber and Hoth Wampa Cave, comes from a renewed interest in the Star Wars franchise. Devotees of the British time traveler, Dr Who will have the eleventh Doctor Sonic Screwdriver to look forward to and fans of “Halo” will be hankering for the UNSC Arctic Rocket Warthog all-purpose armored 4X4 vehicle.Continued on the next page