Feature: A Driver’s License to do Good

Use Your Expertise to Give Back

Author: Don Martelli
Published: August 09, 2012 at 1:27 pm
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We all have talents. Often, our talents help us excel at and secure long and prosperous careers in careers we love. Whether you are a sales representative, lawyer, marketing executive or construction company owner, there are ways to fuse your professional career with volunteering for a nonprofit organization. 

Here's how.

Sell, Sell and Sell More

Sales reps are typically persuasive people. And, as most people who manage non-profit campaigns know, persuasiveness is what you need when asking people to volunteer or support the organization financially.

If you are in sales and want to give back to your community, find a cause that's close to your heart and offer your assistance. While asking people for money might not be something you want to do, your persuasiveness is a skill that those who are on the front lines of fundraising could benefit from. Set up a half day session and teach them the best practices in lead generation and sales. Help them to not get discouraged when they receive the response, "no." Teach the nonprofit the tactics you've learned throughout the years to be successful in sales. Hopefully, that will translate into a stronger fundraising effort and financial stability for the organization.

No One Likes a Lawyer Until They Need One

Regardless of their efforts, nonprofits will need legal assistance from time to time. As a lawyer, considering taking on a nonprofit as a probono account in order to help them mitigate any issues or be aware of any potential speed bumps on the road to success. Not only will you be doing the organization a service, but you'll also be virtually helping out those that the nonprofit serves. It's a legal win win.

Help Build Buzz

All nonprofits have a story to develop and tell, but they usually don't have the resources to share or spread it in a way that makes an impact on donations or volunteerism.

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Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

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