Will Social Media Going Postal Save Saturday Service?

Author: Frank Bocchino
Published: February 18, 2013 at 7:27 pm

Sometimes there are so many things humorous about a news item that you don't know where to begin to make fun of it. But with others — like the US Postal Service deciding to stop service on Saturdays -- is so funny it borders on being heartbreaking. Like one of those well meaning but painfully bad cable access shows that air at 3:30 am on a channel you didn’t even knew existed. To make fun of the USPS at this point would be tantamount to beating a dead horse… with a baby seal…at an orphanage.

The situation is so pathetic, that the USPS, which loses about $25 million a day now, is being championed by the chief cause of its demise, the Internet. On Facebook they started a save snail mail campaign. Will social media help save the Postal Service and Saturday delivery?  On Saturday they had a "Buy a stamp and mail a letter or a postcard on Saturday. That’s what one Facebook event, titled “Because we love snail mail,” asked its participants to do. More than 900 people had signed up though who knows if they actually went through with it.   What I will make fun of though (regular readers saw that coming) is the double standard that exists between the two.

Recently, my apartment building added a recycle bin near the mailboxes. Then another. It’s up to four. Supermarket flyers, car dealership direct mail, political campaign pieces, etc. – all true junk mail. If I leave town for a week, it’s a fire hazard. Yet, they continue to send them and the Postal service continues to stuff my box with them. So maybe once a month I receive a piece of mail that does not go right into the recycle bin.

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Article Author: Frank Bocchino

Social media humorist, marketer, published author several hundred times, I specialize in web content creation.

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