A Lifestyle Event, Now With Stereotypes!
It's January in Scottsdale, Arizona and that huge traffic jam on the 101 freeway can only mean one thing, Barrett-Jackson's back. With examples from classic to wild custom there's always something to drool over at this largest of the four Barrett-Jackson auctions.
It's said to be "The" automotive event of the year that both collector's and wannabe's alike use to value their dreams. Is that all original Hemi RoadRunner in your garage a good investment or is it just another Satellite? Barrett-Jackson will clear that up for you.
Since 1993 Speed Channel, now called just "Speed" and recently acquired by Fox networks has broadcast the event. Each year a week's worth of coverage in the middle of January dominates the otherwise Nascar centric programming on the channel. It offers a view into not only the cars but the lifestyle and people that surround them.
Watch it for an hour and you notice that the "lifestyle" is populated by primarily affluent 50'ish white men. None of which seem to have any compunction against throwing ridiculous sums of money at cars your parents probably couldn't wait to get rid of back in the day. They call it an investment but it's dubious reasoning. The collector car market is as fickle as Wall street. It's more likely an attempt to recapture lost youth with a bit of braggadocio thrown in at their financial ability to try.
Speed has always been good about staffing the event with veteran commentators from across motorsports. Whether they've been covering Nascar or writing articles for Hot Rod there's sure to be at least one you can identify with.Continued on the next page