Feature: Building Business

Book Review: Think Fast - The Racer's Why-To Guide to Winning

Author: Edmund Jenks
Published: August 29, 2012 at 8:01 am
Share

Book Cover - Think Fast author Neil Roberts offers engineering for racers through ThinkFast Engineering. Image Credit: thinkfastengineering.com

Book Review: Think Fast - The Racer's Why-To Guide to Winning

Think Fast - The Racer's Why-To Guide to Winning, was written by one of the forces behind the successes at Swift Engineering, Neil Roberts.  Think Fast was first published by the author in 2010, with the most recent edition published June 5, 2012 which can be purchased directly from the author (ISBN 1451558759; MSRP $30; http://thinkfastbook.com/).

Think Fast is a collection of Neil Roberts' insights, as a winning SCCA open wheel racer, professional race team engineer (CART) and aerospace engineer. Roberts explores decision-making and time management issues involved with creating and managing a winning racing effort.

The author addresses four major topical areas in this book — driving skills, the mental game, automobile tuning, and engineering.  Chapters include helpful illustrations and graphs that communicate very effectively.

Included are tips on autocross & track driving, race car set-ups, engineering dos & don'ts, and race team management; however,  this "why-to" softcover could be an inspirational how-to guide for any process-oriented business effort or an individual exploring promising routes to a directed, successful life.

Sections of Think Fast may appear to target engineering-minded race car developers who expect to drive, but they are finessed to allow the non-technical reader to easily understand the dynamic forces involved with each of the automobile subsystems discussed.

I was enlightened by the author's concepts on becoming a winning thinker, person, team member, and controller of one's own destiny.  Neil Roberts effectively communicated nuggets of information he gleaned over a multi-faceted career in competition combined with humor and personal situational anecdotes.

Some of the more compelling and/or enjoyable concepts covered in Think Fast are:

"If you are looking for an employee who will get the job done on time every time, who will take full responsibility and pride in the results that he or she produces, and who considers exceeding your expectations to be standard practice, HIRE A RACER."

— Under Right Of Way - "The car in front of you owns the entire width of the track , even if you are along side, and even if you are about to lap that car. The car in front of you has the right to use any and all of the track, the curbs, and the grass, so any contact is your fault. The instant that the nose of your car edges ahead of the nose of the other car by one micron, the roles reverse. Now you own the entire width of the track, and you can drive anywhere you want."

Continued on the next page
 
 

About this article

Profile image for theedje

Article Author: Edmund Jenks

Digital Age Publicist, Writer, Photographer, and Managing Editor - Consulting & Relationship Services For: >> Marketing & Business Communications >> Product Access, Representation & Promotion >> Business Relationships & Partnership Marketing Management …

Edmund Jenks's author page

Add your comment, speak your mind

Personal attacks are NOT allowed
Please read our comment policy