Four Guys, Some Wine, and A Cadillac with CUE
It’s pretty to safe to assume that from the title of this story you were expecting another one of my uniquely crafted stories about the cars that I drive and am enamored with… My apologies for bursting your bubble, but it’s not.
Yes, there are four guys – myself joined by three people from GM; Scott Fosgard, Matt Highstrom and Alfred Tom.
There was also fine wine accompanied by the best damn roasted duck that I’ve ever had. Alfred had the duck also, he thought it was a bit rich – I thought it was perfect. However, the real star of this story is Cadillac’s new infotainment system – the Cadillac User Experience aka CUE.
The new system debuts in the 2012 ATS and XTS luxury sedans as well as the SRX luxury crossover. It’s extremely intuitive and quite possibly the best infotainment system in a vehicle today. It’s kind of like having a car with Siri in it – ironically, the purchase of an XTS can land the buyer an iPad as well.
The system brings fourth new technologies that have previously been unseen in the infotainment systems seen in other vehicles. Cadillac’s CUE employs a haptic feedback pulse to the fingertip to let you know when you’ve activated a function on the device. The design is clean and uncluttered; everything is in the exact place it should be for convenience and safety.
Cadillac is definitely bring the future forward and is well on the way to becoming the standard of the world. The brand has taken some bold steps towards being taken seriously when compared to its foreign competitors.
Behind those brand initiatives, comes a strong sense of family and diversity from GM. This is a fact that I’ve always loved – especially having come from a family that has stayed loyal to GM when many others wrote it off for crap.
Here we are – the four of us sitting at the table discussing the standard of the world. Little did we know, we were each a representative of those standards in some unique and diverse way.
Scott Fosgard started off as a journalist before going into the public relations business; he is now on the communications team for Cadillac at GM in Detroit.
“I worked as a business journalist at small paper in Michigan, I started at 6AM every day, didn’t get off until nightfall most days.” Scott said.
Matt speaks with the distinctive sound of Minnesota nice and has a strong interest and background in tech; he is one of the lead designers of CUE. Alfred was born in San Francisco, California; he has a strong background in tech and works for GM in the Palo Alto office overseeing relationships between the company and various Silicon Valley businesses.Continued on the next page