Hyundai Offering iPad with Luxury Sedan

Author: Don Martelli
Published: April 02, 2010 at 1:47 pm
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Hyundai Motor America will be including an iPad, that will include a digital version of the owner manual, with the luxury sedan it plans to unveil later this year.

Obviously, this is a marketing ploy to piggy back on the hype of Apple's latest creation. It will be part of the package for consumers who drive off with the Hyudai Equus luxury sedan.

The car, which is Hyundai's first entry into the super-premium auto market, will be able to connect to the iPad and utilize a pre-loaded application to make service announcements.

Known for budget cars such as the Accent and the Elantra, Hyundai is trying to break into the high-end market with the Equus, which the manufacturer compares to the Lexus LS 460 and Mercedes-Benz S550 sedans. The three vehicles are similar in size and are equipped with engines that have about the same strength — in the 380-horsepower range.

 
 

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Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

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