Toyota Launches Task Force to Deal With Quality Problems
Akio Toyoda, President of Toyota, announced the launch of a global task force for the Toyota recall issues that are estimated to cost his company billions this year. The initial recall, which is spread across eight Toyota models regarding gas pedal issues, seems likely to be followed by a Prius recall surrounding braking problems.
Akio Toyoda is the grandson of Toyota's founder Kiichiro Toyoda and has been out of the media spotlight since this major recall began on January 26, 2010, when Toyota stopped production and halted sales of eight different models, costing the company over $155 million per week.
Toyoda's actions, as head of the company, left doubt among his customers and uncertainty from the NHTSA (National Highway and Traffic Safety Administration) about their proposed remedy.
Akio Toyoda has done two things: he’s apologized to Toyota owners and he’s promised to fix the problems with their cars.
What Mr. Toyoda hasn’t done is explain how they’ve been able to rule out electronics being the root cause of Toyota's gas pedal issue and the growing problem with Prius brakes. Customers want to know what is wrong, the root cause, who’s working on the solution, and how it’s going to be handled.