Brazilian Blowout's Unethical Style Cheats Women, Sparks Petition
The search for the ultimate straightening formula for curly, untamed locks finally arrived on an eagerly awaited market. Thousands of women, including children have loyally participated in its hair straightening claims, and now embroiled in controversy and legal issues, Brazilian Blowout concedes to cheating American patrons, openly violating U.S. health and safety acts. Consumers are ready to mobilize a petition to halt the dangers associated with this popular hair product.
As patrons become victims of misinformation pertaining to health risks associated with formaldehyde used in their hair, the U.S. federal regulators and their auxiliary bodies seem to idly standby.
Brazilian Blowout company, despite its ban in Canada and Europe, gets only a slight rap on the wrist by Occupational Safety and Health Administration (OSHA).
Advocates at the Campaign for Safe Cosmetics are asking American women, who are the main victims exposed to the toxic formaldehyde ingredients, to join in the petition to get federal law to follow through on its August 2011 warning.
The Food and Drug Administration (FDA) in summer of last year warned Brazilian Blowout that: “their products are adulterated and misbranded and therefore subject to seizure.” Brazilian Blowout has unethically marketed its brand as “formaldehyde-free.” The good news going forward is that a small, significant victory has been won by advocates of the Safe Cosmetics Act; their lawsuit against the cosmetic company has taken effect. Brazilian Blowout now has to comply with California Attorney General to change labels and advertising that originally mislead consumers.
The bad news is that this act does not stop the product from being available on store shelves nor does it reduce women’s exposure to a known debilitating carcinogen.
Formaldehyde is a pungent flammable that will cause nervous system problems including burning sensations to the eyes, nose, and lungs and certain Cancers at high concentrations, particularly in enclosed environments.
Advocates for the Campaign for Safe Cosmetics want to get the dangerous product off the shelves and out of the hands of American consumers. The FDA will heed the call to act by hearing from consumers’ experiences—both stylists and patrons are being asked to report their experiences—by filling out a form letter addressed to the FDA. The link is accessed at The Campaign for Safe Cosmetics.
On the heels of a victory for American women in the Komen reversal decision, this petition follows an attempt to ignite similar passions, address unscrupulous social practices, and protect women and their families.