For Better or For Work Book Review
There are so many books available on how to start, run and grow a small business for anyone interested in starting a new company. A slew of other books tell readers how to make any business a mega-business. A new book by Meg Caduox Hirshberg, freelance writer and columnist and the wife of Gary Hirshberg, founder of Stony field Farm, has written an entrepreneurial book with a different perspective.
The book is titled, For Better or For Work A Survival Guide for Entrepreneurs and Their Families (An Inc. Original, 2012). It’s a guidebook or a survival guide filled with common sense ways to help entrepreneurs navigate the emotional side of having a business and a family. Hirshberg writes, “The reality is that businesses are like babies: they need you when they need you. And they always need you-your time, your attention and your energy.”
The “catch is” that the business owner’s family also needs he or she to be there for them. Many entrepreneurs start their business or businesses during the same time they are getting married and having babies. What surprises new business startups is that the entire family gets sucked into the entrepreneur’s dream vortex. As such, Hirshberg writes that it is either a boon or a bust to own a business.
“While the challenges are often consuming, entrepreneurship can also be a boon to families, for reasons beyond the possibility of significant financial reward. A business can produce unexpected and delightful experiences for spouses, children, and even parents and siblings of the entrepreneur.”
The author is the wife of the founder of the Stoneyfield Yogurt company that today has $370 million in annual sales and is the fourth largest yogurt company in the U.S. Hirshberg uses stories from her own struggle with her husband’s dream and vision and the financial ups and downs of building a business.Continued on the next page