Read for the Record
Recent studies have shown that kids spend nearly eight hours a day consuming some type of media — video games, texting, etc.
The study, released by the Henry J. Kaiser Family Foundation found that children average 7.5 hours of media consumption per day, an a increase of almost two hours and fifteen minutes in five years. When multitasking – consuming more than one form of media at the same time – is taken into effect, the total jumped to 10 hours and 45 minutes, the Foundation found.
Now, nearly eight hours is a lot of time spent staring at a screen and time that takes away from doing more traditional and educational things like reading.
Those that are passionate about reading books and educating children have an opportunity to help the cause.
Jumpstart and the Pearson Foundation recently announced an online/mobile voting campaign that invites the public to vote for the official campaign book for this year’s Jumpstart’s Read for the Record.
The winning book that receives the most votes will be announced in March and will become the centerpiece of Jumpstart’s fifth annual record-breaking campaign that helps combat the crisis in early literacy.
“Voting for the official campaign book is an extremely fun and unique opportunity for the general public to become involved with Jumpstart and Jumpstart’s Read for the Record,” said Jumpstart President, James Cleveland. “Without their support and dedication year after year, reading with us and millions of children around the world, we would not be able to raise critical awareness about the crisis in early literacy.”
People can choose their favorite from four classic children’s book titles –Blueberries for Sal, Make Way for Ducklings, Peter’s Chair, and The Snowy Day. Votes can be submitted online or via text message through February 28, 2010. Pearson, Jumpstart’s Read for the Record’s founding partner and presenting sponsor, will donate $1 to Jumpstart for every vote up to $200,000.Continued on the next page