Aveda Greens the Body Care and Beauty Industry
How many personal care products do we use? The list seems endless: Liquid hand soap, bath salts, shaving cream, deodorant, body shampoo, sunscreen, hair shampoo, conditioner, moisturizers, hair spray, gels, mousse, makeup, nail polish, cologne and perfume, among others.
It becomes obvious that if we want to be healthy, eating organic simply isn’t going to cut it. What’s the point of a chemical free diet coupled with a body care regime full of petrol chemicals and other carcinogenic compounds? After all, skin is a breathing film with pores; it’s the biggest organ we have. If we cannot eat something, we probably shouldn’t slather it all over our bodies, soak in it, or leave it on our skin, hair, and nails all day long.
With 7,000 professional hair salons and spas in 24 countries world-wide, Aveda leads the body care industry in being the first body and beauty care corporation that manufactures using 100% certified wind power. If that isn’t “green” enough, it’s also the largest purchaser of organic botanical ingredients in its industry.
Aveda’s salons and website are far from the typical product-based locales that do little other than peddle stuff. Click on “About Aveda,” in the website and begin an educational experience. Reading about where Aveda sources its organic botanicals feels like getting an international geography lesson: Cistus from Spain. Such sourcing practices encourage organic agriculture.
Alongside supporting “green” agricultural practices, Aveda also promotes sustainable harvests by buying from women’s cooperative network, which spurs economic independence for these women. Similarly, Aveda elevates community-based businesses for indigenous populations.
Besides the earth-friendly practice of using renewable wind energy, Aveda exercises responsible packaging. In minimizing packaging, maximizing the use of post-consumer recycled materials, and using materials that can be and are recyclable, Aveda practices what it preaches. In every sense, the company reduces, reuses, and recycles, in that order of importance. In a step further, Aveda also works with suppliers who manufacture packaging material using renewable energy. As such, Aveda proves to consumers and other companies, that manufacturing, distributing, and marketing can be a viable, profitable and “green” business.Continued on the next page