Marci Zaroff is Poised for The Future of Sustainable Fashion. Don't Get Left Behind! Part 1 - Page 3
So we actually say "Our product is farm to finish fashion" and through that mix we're cutting out a lot of that excess markup baggage so we can pass that value on to the end consumer and our fashion is not only priced competitively with our conventional counterpart but there are many times when our prices are even better. We have that added value in that we are also sustainable. So the main stigmas really had to do with price or design the next piece to that puzzle is making this accessible because the next roadblock is "where do I find it?Well I see sometimes green fashion runway shows and I see attention in the media but either that product is inaccessible I can't find it or it looks great on the model but it wouldn’t look good on me or it's way too much money and I could never afford it." So those have been the negative roadblocks that I have always worked very hard to overcome.
Bryan Ogden: So the roadblocks you faced were predominantly in the construction of an industry that supported your principles and in convincing the consumer that what you were offering would be breaking the existing ideas about what's ecological fashion.
Marci Zaroff: Absolutely! So if you think about the history of the fashion world its always represented a very material world its about the way you look. If you look at the ecological wellness world and health industry its the opposite its about the way you feel it's about making choices that impact the quality of your health and your life and the planet. How do you take those worlds that are somewhat of a dichotomy and bring them together where both of those worlds can embrace each other and it starts with and your talking about clothing and your talking about bedding it starts with it has to look good you cannot give up the way something looks you can't sell it on the basis of the fact that its sustainable green and organic people won't buy it. You have to sell it on the fact that it's great product it's everything that our conventional counterparts are in terms of style and quality and fit and all those things I said before and then there’s these added layers that is not so easy it's somewhat of a complex road to travel because it means getting into the supply chain and dissecting it. Understanding it on a whole new level and on a level that the fashion industry never embraced because historically it was only about the way you look not about the way you feel and therefor the impacts to the environment and human health were discounted they were never even looked at. But if you really pull the curtain back on the fashion industry it is one of the most polluting industries in the world. In fact most people have no idea that conventional cotton is one of the leading causes of air and water pollution.Continued on the next page