Marci Zaroff is Poised for The Future of Sustainable Fashion. Don't Get Left Behind! Part 3
Marci Zaroff is a pioneer in the sustainable fiber and fashion industry. She was just included in the definitive book Eco Amazons: 20 Women Who Are Transforming the World by Dorka Keehn. Marci has completed preparations which allow several new brand partnerships that reach all tiers of retail fashion distribution.This is the third and final article in a series.
Bryan Ogden: You had mentioned that folks are actually considering if this is going to be an appropriate decision for me. Is this an ethical buy. How is this going to impact the environment when I buy and use this product? Does that bring any design limitations to fashion? Are traditional couture and high fashion designs made irrelevant?
Marci Zaroff: In the earlier years I would have said yes because the market wasn't there. But through incredible innovation that’s going on globally there are new fibers and new materials and new resources constantly for instance a fiber called Tencel which I am rebranding as "ECOlyptus" is made from eucalyptus and what it is is the cellulose that has been extracted from eucalyptus and then broken down with a non-toxic recycled detergent. And its made in a closed loop system which means minimal impact it's an extremely ecofriendly fiber and it lends itself to fashion it's very soft and silky we've also worked with all different types of organic cotton fabrics - in the earlier years we were much more limited now were doing royals we're doing corduroys denims tissue weight jerseys incredible beautiful fabrics. there's a whole movement with recycled polys which s recycled plastic bottles being taken out of landfills broken down into textiles and then made into fabrics and designs. There's a lot of vintage in recycling going on. If you look at some of the couture designers out there like Linda Loudermilk, or Stella McCartney you can see how they have integrated some really beautiful sustainable fabrics and fibers. There are a lot of fashion shows that are springing up not only in fashion weeks in New York and in LA but at college universities all over the country. I do a lot of pubic speaking an I am amazed I was recently at a Boston College where there were a thousand students at a major sustainable fashion show. It was very exciting.
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