Educational Garage Parties
Who doesn't like hanging out in the garage? It's a guy's home away from home.
Well, during March, Harley Davidson has plans for "National Garage Party Month," a move to get the ladies more involved in the garage, so to speak.
Harley-Davidson Garage Party events provide a fun, social environment for women to learn about the sport of motorcycling, as well as meet other women who are interested in riding. Dealers host the events year-round, but the Motor Company has declared March as a special focus to bring national awareness to the events, which have encouraged thousands of women to learn to ride in the last few years.
The idea started in 2005 when started hosting Garage Party events at various dealerships to encourage women to embrace the sport of motorcycling. The growth of female riders has continued to rise over the last two decades, according to the company.
In 1990, women represented just three percent of riders, but according to recent data from the Motorcycle Industry Council, women riders now represent 12 percent of new motorcycle purchasers and 23 percent of all motorcyclists.
The Garage Party events are organized and meant for small groups, which, according to the press release, gets "their first taste of the camaraderie that goes along with riding."
The attendees will visit four informational seminars, including:
- Motorcycle Orientation to learn the basic differences between Harley-Davidson motorcycle families
- MotorClothes® Merchandise to discover the important attributes needed in motorcycle gear
- Customization to learn how to customize a motorcycle to reflect a rider's personal style and ergonomic needs, using Fit Shop that many dealers have
- Self-Service to find out how just about anyone can handle the weight of a motorcycle, including an interactive experience on picking up a motorcycle – for those who are interested in trying it out
Sorry guys. These events are ladies only.
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