A Message to Airlines: Think Before Acting - Page 2
By doing this one simple thing, the airline would be giving customers a voice—a voice of change. Even if I did sit in a rock-hard seat, I’d know I can tell someone and trust them to take care of it. I’d even use the airline again because they listened and promised to take action. And that’s all most customers want—to be heard and be a voice of change.
Thanks to social media, customers have a way to come together, state their case, and be heard. And we’ve seen that doing so actually works and causes change. So rather than protest in person, we can arrange an online protest to American, United, Delta, or any of the airlines that are doing things we don’t like. Just like physical protests such as the Occupy movement, virtual protests work too, as we saw with people protesting online about Bank of America’s proposal for a $5 monthly debit card fee.
In the long run, these types of virtual protests are a good idea, whether they are directed to an airline or a bank. Why? Because it gets companies to wake up and think more before acting. And from my experience, thinking before acting is always a good thing.