B and B’s Fight Fierce Doily Wars. Take No Prisoners
The B&B industry is out to bust some myths, and are taking advantage of the election-year thinking to do it. With a totally tongue-in-cheek approach, it's poking fun at the very symbol that has haunted them for years: the doily.
According to research conducted by the Professional Association of Innkeepers International (PAII) in conjunction with TripAdvisor, only about 12-percent of travelers on average choose to stay in B&Bs. Anyone who has never tried a B&B tends to thinks that all B&Bs are the same – laced with doilies and teddy bears and and overseen by caretakers rivaling their furniture for antique status.
The doily is to the B&B industry as used bowling shoes are to the bowling alley business – functional, but they don’t do their image any favors.
Yet the B&B industry contends that every inn and B&B offers a unique experience and distinct décor, and the Doily campaign was conceived to prove it.
The B&B industry has pulled out the boxing gloves to push aside the negative doily stereotypes for B&Bs. Doily Decision 2012 was born this summer to bust the myths of B&Bs while taking a humorous look at B&B stereotypes.
Weary of partisan Presidential political fighting, they created two new parties with the intention of highlighting the traditional vs. modern décor found at inns and B&Bs today while taking a break from Presidential politicking.
The totally flippant Pro Doily Party , sponsored by Crochet for a New Day Super PAC, supports a platform of Doily care programs for the preservation of senior doilies.
There is also a “doily-in-training” curriculum to support careers in doily management and crochet callings, and funding for genetic testing and stem cell research to support doily development.