Clobbering the Klout Score - Page 2
The problem seems then to be that once one backs off from this kind of compulsive behavior, Stevenson learned, Klout scores drop. Fast. So the question remains, do Klout scores finally matter.
It seems they do, if you’re in the business of being “important” which is not the same thing as being interesting, or relevant.
Consider that Justin Bieber has a perfect 100 score, while President Obama, a much more important figure, we would argue, weighs in at 91.
Stevenson also found himself drawn to Tweets from people with low or no Klout scores because their stuff was more provocative.
So, while its true people with Klout scores of 50 or higher may well get perks like free washing machines or the coveted penthouse suite, it could be these people have swapped perceived “influence” in the form of high Klout scores for real influence in the form of engaging people with ideas and useful information.
Still, an upgrade to First Class is a very attractive carrot to dangle.