Mexican Region Comprising Cancún, Cozumel Debuts on Facebook, Twitter
Quintana Roo—the Mexican state that’s home to popular beach resorts like Cancún and Cozumel—has taken the dive into social media.
“Our main goal is to promote the world-class destinations that Quintana Roo offers, reinforcing a strong presence on social networks as a region to complement the destination’s tourism promotion efforts already in place and to help expand our audience, making travelers aware of the diversity in tourism that lies within the Mexican Caribbean,” Sara Latife, secretary of tourism for Quintana Roo, said in a news release.
Quintana Roo attracted more than 8 million tourists in 2008.
Aside from engaging followers in conversation and delivering information about the Mexican Caribbean, the Facebook and Twitter pages will offer special promotions and contests.
Quintana Roo, which hugs the Caribbean, is situated on the eastern side of the Yucatán Peninsula. Other than Cancún and Cozumel, destinations in the region include Playa del Carmen, Isla Mujeres and Grand Costa Maya.
Quintana Roo, with more than 1.1 million residents, is about half the size of Maine. Quintana Roo achieved statehood in the 1970s.