Smart Phones Revolutionize Travel
Our new, archetypal smart phone traveler is sitting in traffic (or has wisely pulled over ), and books his flight via his phone. He then makes a rental car reservation, reviews hotel options on, say, TripAdvisor or Kayak and books his room, all on the mobile device. All on the go.
The light turns green (or he pulls back into traffic) leaving the desktop and the laptop way behind.
The smart phone carrying traveler is emerging as a new breed, using his or her mobile device as a problem solver and personal booker for all things travel.
The top-notch hospitality marketing team of Ypartnership and Harrison Group recently asked travelers: “How are you using your smart phone?,” which account for 3 out of 10 phones sold.
It’s a big question for travel suppliers and marketers who want to use our phones to get into our pockets..and our heads. Who want to shape how we use them to share, purchase and plan destination and travel services.
Relative to how fast things are changing in travel communications and services, Scott Myers, a Ypartnership partner, says the results of the survey were “staggering.”
The information that travelers demand, Myers says, must be in a format that works easily and quickly with smart phones, and considering how relatively new the devices are to the marketplace, Myers and others were taken aback at the results.
Apparently having a website available, or even a laptop, isn’t enough for travel-hungry Americans.
• 47% used GPS functionality to find their way to a destination.
• 46% searched for flight updates.
• 29% compared airfares or hotel rates.
• 18% booked air travel or lodging.
• 15% viewed virtual visitor guides.
• 11% downloaded and/or redeemed coupons.