The Tourist is Dead
Experience is what people are needing in the new world of travel. Not the knowledge of experience to travel, but rather the experience of travel. An escape of course is what we are looking for. The intellectual and emotional experience that our travels and actions can explore. Experience of an escape is the new mode of travel. What does it mean to really escape? What does it mean to get lost along the way, to find out who you are, by experiencing yourself and your surroundings as you journey next door or around the world?
For a lot of people, travel is simply about being at Point A or Point B - and not about the experience along the way. Book a flight to Mexico or Bali and go to the beach or go to the ancient runes, take a picture and then return to show-off the photo. For the rest of us, and for those who truly understand the significance of travel as an experience, it is not about the destination, but the journey along the way.
Travel should be about how you experience life; or for the aspirational, how you want to experience life. While we have a good idea of where we are going, the real excitement of life comes from everything that we do along the way. The memories that we collect, the people that we learn from and meet, the understanding of the world, the cultural disparities that we comprehend, and the connected-ness of the emotional memories that we create from it all. This is the experience of travel. The senses are awakened. The mind is alerted. The emotions connected. The journey is intertwined.
Experience is about understanding the world, and allowing it to shape our journey and our emotions. As the summer winds down in the northern hemisphere, the summer then begins to take shape in the other half of the world. What greater pleasure could be had than being able to live through this, like changes of the season, all with a simple flight or a simple expedition. A change of the seasons is a change of the reasons. The world is round for a reason: it allows us to experience everything that we possibly can, and always, somehow, find our way back home, wherever that may be.Continued on the next page