Travel Trends 2011: Truth, Myth and Pith
The bright researchers at PhoCusWright consistently deliver quality insights and information about travel industry trends, but translating their lofty “market-speak” into language travelers can use, can be challenging.
The recent webinar aptly called Truth, Myth and Pith, PhoCusWright’s 2011 Travel Trends was pithy indeed, featuring the usual stellar group of researchers, communications experts and marketing gurus.
In essence, their pronouncement was that travel, moribund if not actually dead in 2009, made a significant comeback in 2010.
But 2011 is experiencing a huge pent up demand on the part of Americans to get back on the road, in the air or on the seas.
The events in Japan and the Middle East/North Africa my have slowed the momentum, but not killed it.
The webinar audience of about 400 were able to vote on the top three or four trends out of the eleven posted, but here’s our take-away
The Vacation is Back
The traveling public is not only ready to break lose and travel again, but they consider travel today to be a necessity, not a luxury.
Most of the panel predicted that the improving economy, the wide availability and use of mobile devices and the huge appetite for travel among “emerging” nations are a perfect storm of opportunity for the travel industry.
In many cases, the “developing world” has seen mobile devices hooked into travel planning and booking sites that were up and running... before the runways and airports were.
China, India and Indonesia were referenced as travel’s sleeping giants just awakening to travel options and technology.
No Computer, No Problem
Researcher Ram Badrinathan summed it up: “No computer? No problem.” As travel demand grows in other countries, the lack of computers is not the problem it once was.
Mobile technology and platforms have surpassed computer usage and rendered the need for a traditional computer obsolete.Continued on the next page