Women 'Family Travel' Bloggers Rule
Used to be they were called “mommy bloggers,” but that was before their Klout scores soared and corporations avidly courted them.
And while I may be exaggerating, I’m not by much. This group of bright, engaged mothers (and some dads) who travel with their kids and run homes and blogs, now run the family travel market and drive some of the most exciting conversations on line.
While CEO’s of hot start-ups and established web sites are pronouncing and pontificating, these women bloggers and journalists are running high-profile Tweet chats with impressive prizes, turning out compelling, useful content and run one-of-a-kind Family Travel Conferences.
Anyone who has visited familytravelforum.com or travelingmom.com is quite aware of the electricity generated by Kyle McCarthy and Kim Orlando, CEO’s of the respective sites.
Check in @familytravel4um and watch the fast-paced conversations about travel zip by with family travel cohorts like @familyonbikes, @familyadvice, @momaboard, @familiesgo, @hvbabywillrvl, @foreverdaddy and @luxurytravelmom.
These are experienced travelers, sharing and having fun.
They are mostly women, all of whom have a vibrant thing going on with each other about all things travel: destination tips and trips; legal advice about single parents traveling with minors; top cities of the world; funny and touching stories; differing opinions, travel expos, etc.
They’re witty, unfailingly good-willed, and supportive of each other and family travel issues
On a Tweet chat I attended, there were a couple hundred participants, and although about 50 voices dominated, the others had their says too. The discussion went well past the cut-off time.
And you bet these family travel bloggers are being noticed by big-time companies and corporations.
Why?
In part, as Ypartners points out, experience-based travel involving family and friends is the leading type of leisure travel. That is, visiting friends and relatives accounts for 50 percent of travel. Family vacations account for 42 percent of travel.
Several of these family travel voices recently created the first-ever Family Travel Conference .
Under the leadership of Ms. McCarthy and Orlando, it was at New York’s classy Omni Berkshire Hotel .
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