Media expert offers advice for finding the right ad partner

Media expert offers advice for finding the right ad partner

There’s no question that the advertising technology landscape is a vast one, so what’s a publisher to do when trying to narrow down the myriad of choices out there?

In a post recently published on AdExchanger, publishing expert Michael Wenner breaks down what publishers should be looking for when selecting a platform to handle those valuable ad impressions.

Wenner’s advice includes selecting only platforms that are fully developed and ready for action as well as seeking out client testimonials, and a few other valuable tips for publishers seeking to max out their inventory’s value.

Check it out …