Peering through the window at an evolving programmatic landscape

Peering through the window at an evolving programmatic landscape

 

An industry that’s evolving comes with it many other evolutions as well — how we think and talk about things, how solve new problems, how we solve old problems, and how sometimes it’s preferred to just stick to what you do best. Here’s a roundup of headlines from this week that covers changing terminology and strategies and a company changing its strategy and focus. There’s also a bit on what we can learn from windows (the real ones, not the OS).

  • How Rampant is Online Ad Fraud? (Wall Street Journal) – comScore released data this week that indicates a majority (but not all) of the online fraud is tied to the bottom 20 percent of ad campaigns. This would seem to support the theory of fraud being at least somewhat avoidable if you work with the right partners.
John spent 10 years in print and broadcast news media before coming to Technorati, where he served as the website's publisher during his tenure with the company. Follow him on Twitter @swartzdesk.