Bob CargillDateline: Written by copywriter, creative director and social media marketer, Bob Cargill,
Bob Cargill -- who was named the New England Direct Marketing Association's "Direct Marketer of the Year" for 2009 -- is a copywriter, creative director and social media marketer who helps brands (commercial and non-profit) to strategize, develop and implement successful new marketing programs. Bob is known for his expertise as a direct marketing practitioner as well as his evangelism on behalf of blogs and other social media communications tools. Having labored in the marketing trenches since 1983, his work has been recognized with more than 40 awards, including Gold from the New England Direct Marketing Association for his blog, A New Marketing Commentator, and Silver for Best Copywriting. Bob has presented many times at industry events and has been published or quoted on the subjects of copywriting, direct marketing and blogging in numerous media outlets, including The New York Times, DIRECT Magazine and DM News. Bob is a Past President of the New England Direct Marketing Association and a graduate of the MetroWest Leadership Academy.