Jennifer McLean

Jennifer McLean joined Technorati to head up the company's marketing and communications efforts. Previously, Jennifer held positions with Glam Media and Double Fusion, a videogame advertising network, where she ran marketing, public relations, developed in-game programs for national advertisers and launched Double Fusion's In-Game Advertising Summit event series and In-Game Advertising Effectiveness research. As Director of Marketing for IGN Entertainment/Fox Interactive Media, Jennifer was responsible for marketing, public relations, events and tradeshows, strategic partnerships and custom client promotions. At CMP media, Jennifer handled marketing and public relations, for the Game Developers Conference, GDC Mobile, the Independent Games Festival, and Gamasutra.com. Jennifer received her bachelor of fine arts degree from the University of Illinois at Urbana-Champaign.

Jennifer McLean's topics

• blogging,
• blogosphere,
• state of the blogosphere,
• state of the blogosphere 2009