Scott PetoffDateline: Get More Bookings Now (and Later)
Scott leverages his travel software development experience and online trip planning expertise to deliver Book Now Optimization techniques and technology. By following the tourism website optimization best practices at BookingCounts, independent hotels, tour operators, and travel agents can promote themselves as reputable, trustworthy, and secure. Scott invented Book Later travel remarketing as an effective way to capture and remarket to travel consumers using landing pages and email remarketing. On the side, Scott promotes a healthy work-life balance by taking more time off from work for travel at his VacationCounts blog.