Beatrice JohnstonWeblog: blog.brandexcitement.com
For over 15 years Beatrice Johnston has been creating and supporting the brand experience. As the director of Brand Excitement she designs marketing materials, websites, blogs and social media messaging that increases visibility, opportunities and prosperity for service based businesses. As a brand developer she has unique experience as a Project Manager, Graphic Designer and Producer. Prior to starting Brand Excitement she worked for several financial brands including American Express and JP Morgan Chase, and as a model she's worked for the top brands in the industry such as Revlon, Avon, Cosmopolitan and Essence. She has coupled this unique insight to help her clients build a profitable brand that is an authentic extension of their passion and expertise. She has been featured in O, The Oprah Magazine, Fox News and many regional newspapers and radio shows. She has a special expertise in recognizing growing trends and opportunities in the marketplace and generously shares this knowledge and guidance with her clients and audience participants. Beatrice currently serves as VP of Marketing For NJAWBO-Hudson County, as Publicity Director of Letip of Hoboken and is a member of The American Marketing Association. She has been a guest speaker for Monster, Inc; NYU and several business organizations on education, social media and branding. Her Bachelor of Arts degree from the University of Illinois and a Professional Certificate in Journalism from New York University further attest to her dedication and unique insight in serving this market.