Rick SchwartzDateline: Rick Schwartz Domain Name and Traffic Blog
Rick Schwartz, aka "Domain King" and "Webfather", is the CEO, President and Cofounder of T.R.A.F.F.I.C., the premiere domain conference for the domain industry. T.R.A.F.F.I.C. has held shows in the USA and venues around the world, from Milan to Amsterdam, Vancouver to Dublin and Gold Coast, Australia. More than 25 shows since 2004. As one of the early domain pioneers dating back to 1995, Rick has a knack for predicting big trends and getting it right. He may have been the first to recognize the value of "Type in" traffic which is now commonly referred to as "direct navigation” - the most potent and targeted traffic on the net. Rick has a prime portfolio of one and two word domains, and is considered by many to be among the leading experts on domain names, traffic, website flow and valuation. Besides owning eRealEstate.com, Candy.com, Property.com, Properties.com, Tradeshows.com, ChristmasCarols.com and some 9000 other domains, Rick is also an accomplished businessman in several other industries including furniture, lighting and advertising. He ran one of the most profitable and efficient home based businesses with no employees back in the early 1990's out of a 10 x 10 bedroom. He sold that business for over 7 figures, freeing his time to devote exclusively to the Internet in 1998. Rick also sold men.com, a domain name that he bought for $15,000 in 1997, for $1.3 million in a cash deal that was finalized in May 2004. Many attribute that sale to jump starting the domain space at a time considered the lowest point the domain business has seen. It also cemented his main theory that "Domains would go up faster in value than any commodity or asset ever know to mankind." No stock, no land, no gold, no jewel has ever gone up faster and further in value.