Gib Bassett
Weblog: blog.signalhq.com/author/gbassett/Articles: 14
First Published: Jun 17, 2010 / Last Published: Oct 10, 2010
Gib Bassett works for Signal (www.signalhq.com), a SaaS provider of integrated mobile, email and social media marketing solutions. He oversees the company's marketing efforts including thought leadership, public relations, demand creation and marketing communications. You can reach him at gib@signalhq.com.
Gib Bassett's topics
Gib Bassett's articles
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October 10, 2010
Increase your Social Following with a Mobile Cross Channel Sweepstakes
Marketers wanting to increase their social media following would be wise to employ a mobile cross channel sweepstakes promotion.in Advertising -
October 4, 2010
Top Signs Your Business Needs a Cross Channel Marketing Strategy
Marketers absolutely must embrace cross channel concepts. It cannot be deemed optional.in Advertising -
September 27, 2010
Taking on the Top 3 Cross Channel Marketing Challenges
Without a doubt, the future is now for cross channel marketing on mobile devices.in Advertising -
August 31, 2010
Playing to Channel Strength Key to Successful Cross Channel Marketing Part 2
To call customers to action most effectively, marketers must develop, orchestrate and measure marketing efforts which span channels.in Advertising -
Playing to Channel Strength Key to Successful Cross Channel Marketing Part 1
To call customers to action most effectively, marketers must develop, orchestrate and measure marketing efforts which span channels.in Advertising -
August 22, 2010
Moving from Multichannel to Cross Channel Marketing
Cross channel marketing is emerging as the most effective way of competing for consumer mindshare.in Business -
August 16, 2010
What's Your Cross Channel Customer Segment Worth?
Reaching the cross channel customer in the timeliest, relevant and often location-centric fashion has become the marketer’s goal, and a smartphone is becoming the platform for making it happen.in Business -
August 4, 2010
Cross Channel Marketing’s Killer Application
By the end of 2010 any software and services company that touches marketing buyers will be touting cross channel capability.in Business -
July 19, 2010
Targeting Socially Loyal Customers: Part 1
Businesses simply cannot afford to sit on the sidelines and not participate in social media.in Business -
Targeting Socially Loyal Customers: Part 2
Businesses simply cannot afford to sit on the sidelines and not participate in social media.in Business
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