Gib BassettWeblog: blog.signalhq.com/author/gbassett/
First Published: Jun 17, 2010 / Last Published: Oct 10, 2010
Gib Bassett works for Signal (www.signalhq.com), a SaaS provider of integrated mobile, email and social media marketing solutions. He oversees the company's marketing efforts including thought leadership, public relations, demand creation and marketing communications. You can reach him at email@example.com.
Gib Bassett's topics
Gib Bassett's articles
July 11, 2010
Mobile Marketing: So easy to get started, not so easy to integrate
There seems to be a technological and strategic challenge gating the mobile channel from taking hold.
July 6, 2010
SMS Text Message Marketing Signals Shift in Agency/Client Relationships
Many agencies are simply at the mercy of the whims of their clients when it comes to mobile marketing.
June 28, 2010
Cross Channel Marketing from a Mobile Point of View
While B-to-B marketers have long been targets of Customer Relationship Management (CRM) vendors’ messages of 360 degree customer visibility and multi-channel marketing, such concepts are a lot newer to B-to-C marketers more typically focused on brand-based activities or traditional mass media.in Advertising
June 17, 2010
From Alerts to Engagement: The Value Dimensions of SMS Text Messaging
A lot has been written about difficulties businesses face in approaching the mobile channel, from simply not knowing how to start.