James YappelDateline: Power Marketing for High Tech Startups
I started this blog because I’ve been in startup environments for more than 20 years as a sales and marketing person and wanted to share experiences and thoughts that I’ve had. I’ve experienced many highs and all of the lows. Startups hold the promise of incredible opportunity and yet there are many pitfalls to avoid. You may disagree with me (hopefully not all the time!) but the intent here is to help professionals in various career stages with a bent for technology startups. In the 20 years of doing startups, I have been solidly involved in five startups and have experienced one IPO, two mergers (by Netscape and Oracle), one never got off the ground and one is still in the early stages. Not a bad record considering that nine out of ten startups fail. I have worked with many others on a consulting basis. I have participated in the raising of $11 million in venture capital. I excel in defining the sales process for sales and marketing teams and have worked with as few as three people and as many as thirty-five. In the latter case, I took over as National Sales Manager for a non-performing division of a $250 million company, revised the sales process, priorities and commission plans and grew revenues from $200,000 to more than $20 million annually over a two-year period. And I’ll throw this one in just for a hoot: I once sold Enron a $500,000 piece of software for trading weather futures (!) and got paid two weeks before they declared bankruptcy! Need some Power Marketing? I am available to discuss this case and others that I have been involved . If you are in need of fine-tuning leading to a Power Marketing program or an assessment/feasability study of how a particular technology can be deployed in your large organization, please let me know. Write to hudu and, to avoid the spammers, it’s hudusells (with a dot) com. Or, go to my Contact page.