Jeff Hasen

Articles: 30
First Published: Jun 03, 2010 / Last Published: Apr 09, 2012
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Named a top CMO on Twitter, Jeff Hasen (@jeffhasen) is the author of the upcoming book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices, due in Spring 2012 by Wiley Publishing. Jeff builds, strengthens and protects brands. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category. One of the most frequently quoted voices in mobile, Jeff co-created the certification program for the Mobile Marketing Association. He is one of two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. At Hipcricket, he conceived and led the execution of an accelerated rebranding effort in advance of the mobile marketing software and services company being named the early leader in the mobile marketing space in the U.S. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. For InfoSpace, he drove a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth. Earlier in his career, for Nestlé, he directed product launches and reinvigorations; for the Salt Lake Organizing Committee for the Olympic Winter Games of 2002, his work as project director for the “look and feel” program raised community awareness and involvement and introduced the Games’ theme, logo and mascots; for Symantec, he helped consumers and businesses through debilitating computer virus outbreaks. In underscoring the importance of customer service and integrity in business, Jeff analyzes and addresses what he calls the “Moments of Trust” that make or break brands and dramatically impact loyalty and sales. More at Jeff blogs at, and writes columns for and

Jeff Hasen's articles

  1. August 29, 2010

    Mobile Broadband Plans Anything But Clear
    Adoption slowed by confusion
  2. August 15, 2010

    Mobile Devices May Become the New Wallet
    Americans Lag Behind Others With More Convincing Needed
  3. August 7, 2010

    Hurd On The Street: We Rarely Trust CEOs
    HP Leader Fits Mold When It Comes To Mistrust
  4. August 1, 2010

    Mobile Dominates Summer News
    July Used to be Slow. Not in The Fast-Moving World of Mobile.
  5. July 16, 2010

    Will Apple Recover From Antennagate?
    Damage Should Be Minimal
  6. July 5, 2010

    For Product Issues, Many Don’t “Recall”
    Relatively Few Listen To Government Warnings
  7. June 26, 2010

    Is The Apple Brand Damaged? iDon’tThinkSo
    iPhone 4 Launch Is Rare Disappointment For Loyalists
  8. June 19, 2010

    Broken Brand Promise Equals "Anticipointment"
    Customer calls cable company. You get the picture. A major disconnect.
  9. June 12, 2010

    BP's Failure At "Moments of Trust"
    Executives Are As Slick As Oil-Coated Pelicans
  10. June 3, 2010

    Limited Data Plans Will Limit Mobile Adoption
    Subscribers don't know a megabyte from a bite-size burger