Joachim ScholzWeblog: www.joachim-scholz.com
My name is Joachim Scholz, but you can call me Jo. I am a PhD student in Marketing at Queen's University, Canada. My research interests are how humans' perceptions of nature relate to their consumption and how people use consumption to construct themselves as individuals and community members. I am an avid technology user and blogger. My first blog, academiPad, is a place for sharing ideas how to use your iPad, Mac and iPhone in research, teaching and learning. Whether you are a university professor or a college student, academiPad helps you to get the most out of your gadgets!