John Lyle

Brands can be boring, brands can be brilliant brands can be a force for good. My aim is to explain and explore why brands are relevant, why spin doesn't work in the long term and why truly held brand values matter. I'm 20 years into a great big branding experiment with Purple Circle, my Design and Digital agency and i've got many more years of ideas, theories, experiments and exploring in me yet.

John Lyle's topics

• andy hanselman,
• b3ta,
• branding,
• domain names,
• economics,
• eds-pick,
• google,
• perfect market,
• pricewaterhouse coopers consulting,
• tgi europa,
• wolff olins,

John Lyle's claimed blogs

1. 		John Lyle's new Brand Thinking http://johnnylyle.co.uk Branding is what I do. Not changing logos for the sake of it, but branding solutions that drive every single aspect of a business - from the way …	Technorati Auth: 1