Mary Lou Roberts

Mary Lou Roberts is a freelance author, educator and consultant. She is retired from full-time teaching, most recently as a tenured, full professor of marketing at the University of Massachusetts Boston. She continues to teach Internet Marketing and Social Media Marketing at the Harvard University Extension School. Her Ph.D. in Marketing is from The University of Michigan. Her academic publications include three books and over 50 chapters, journal articles, conference publications and technical reports. Recent books include Internet Marketing: Integrating Online and Offline Strategies. The third edition (with Debra Zahay) will be available in January 2012 from Cengage Publishing. Direct Marketing Management (with Paul D. Berger, 1999, Prentice-Hall) latter is available for free download at www.marylouroberts.info. She blogs about social media developments at http://diy-marketing.blogspot.com/.

Mary Lou Roberts's topics

• 2d barcodes,
• branded search,
• business performance,
• business use of social tools,
• case studies,
• eds-pick,
• facebook,
• generic search,
• google+ brand pages,
• google+ page for product,
• location-based marketing,
• mckinsey study,
• mobile apps,
• mobile-marketing,
• retailers,
• search,
• small businesses,
• smm,
• social media,
• social media control center,
• social-media-marketing,
• solomo,
• super-bowl,
• super bowl xlvi,
• twitter

Mary Lou Roberts's claimed blogs

1. 		DIY Marketing http://diy-marketing.blogspot.com	Technorati Auth: 1

2. 		http://greenbuilding.typepad.com/naturecenter We chronicled the building of the new Esther Underwood Johnson Nature Center at the sanctuary. The building recently received platinum certification by USGBC. …	Technorati Auth: 1

3. 		http://massaudubonblogs.typepad.com/wellfleetbaynews	Technorati Auth: 1