Nader Ashway Nader Ashway is President and Creative Director of The Ashway Group, a boutique marketing communications firm that provides practical brand strategies for small to midsize businesses. He is also a founding partner of moddern, a micronetwork of interrelated marketing and advertising companies based in New York City. Nader is a board member and the former president of the Business Marketing Association of NYC. He has served as a creative judge for numerous awards shows, including BMA’s ACE awards, ABM’s CEBA Awards and AAF’s ADDY Awards in several cities. He has also guest-lectured and moderated discussions on the subjects of marketing, advertising and branding for associations such as AAF, ABM and BMA, and is a graduate professor of Integrated Marketing at New York University. Nader has written on the subject of creativity for The Gramercy Institute’s Journal of Financial Advertising & Marketing, is a Technorati blogger and is currently authoring his first marketing book. Blog: www.marketingthingy.com Twitter: @nashway
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Marketing Thingy
http://www.marketingthingy.wordpress.com
Marketing Thingy was started just about two years ago, in July of 2009. It has a singular purpose: to help de-mystify marketing and advertising issues …
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Nader Ashway's articles
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May 14, 2013
Pardon Me – May I Borrow Some Equity?
Audi Soars by Surfing on Two Waves of Emotional Contentin Advertising -
April 1, 2013
Facebook’s Mobile Phone: Three Reasons to "Unlike" This Strategy
Facebook is set to announce the launch of its first mobile phone. Three reasons to NOT like.in Advertising -
February 4, 2013
Super Bowl Ads: Grins, Groans and a Moment of Bravery
Super Bowl 2013 Ads - not nearly as much excitement as the game. But a few highlights.in Advertising -
November 28, 2012
Samsung's Exciting New Advertising for a Ho-Hum Technology
Samsung's new smartphone technology is not that smart, and not really needed on a phone. So why are they spending tens of millions to convince us that it is?in Advertising -
October 4, 2012
USA Today Redesigns Logo, Opens Can of Worms
As major brands attempt to update their look, they risk alienating their fans. Unless you're really upgrading the brand, is it worth it for a graphic design project?in Advertising -
April 30, 2012
Hype Reaches New Heights
Simmer down on "spin," unless your customers can share in the celebration.in Advertising -
February 6, 2012
Super Bowl Advertising on AUTO-pilot?
Super Bowl XLVI advertising was a dud for most categories, but the extra point goes to automotive marketers for a solid showing. A breakdown of auto highlights.in Advertising -
January 23, 2012
Curation: The Magic Word for Marketers
In the world of hyper-customization, where the consumer drives the marketing conversation, I long for the old days: tell me what to have, tell me how to dress. Tell me what I like, please.in Advertising -
November 1, 2011
The Butterfly Effect of Marketing
Doing small things now can yield big, positive results later. But you often have little or no control. So stay aligned with your brand values, and start LOTS of little things.in Advertising -
October 5, 2011
The Law of Failure
EPIC FAIL? YAY! Failure is an asset, if you look at it the right way.in Advertising
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