Rebecca WilsonDateline: Marketing and Business Development for Professional Services Firms and Fast Grow
First Published: Mar 09, 2010 / Last Published: Oct 26, 2011
With over 15 years of intensive marketing, public relations, business development and management experience Rebecca provides consulting, mentoring and advisory services to small, medium and large businesses. Rebecca specialises in providing advice to professional services businesses, drawing on years of experience working with Engineers, Project Managers, Technology Businesses, Lawyers and Accountants, ensuring they build and maintain client relationships as their highest priority. Rebecca has a long track record in dynamic and detailed target marketing, and has built an esteemed reputation within the Queensland professional services community for being able to segment markets and reach out to them with realistic and opportunistic offerings. Rebecca is the Founder and Principal Consultant of Stretch Marketing, a Brisbane-based marketing and business development consultancy specialising in Professional Services Marketing. She blogs regularly at www.marketingrack.com.au.
Rebecca Wilson's topics
Rebecca Wilson's claimed blogs
Rebecca Wilson's articles
October 26, 2011
Make Your Facebook Page into a Memorable Book
Up until now there has been no way to grab the photos from your birthday that were posted on Facebook by you and your friends and have them professionally, and affordably printed into a book. But now you can.in DIY
April 4, 2011
A Celebration for Every Customer
... I walked into a store today, crammed with people.... The vibe was hot, full of folks lusting after technology, gathering trying and buying new tools and toys. But there was one thing that stopped me in my tracks. Mid way through my purchase process, which was fairly un-exciting, everyone stopped what they were doing all over the store, literally hundreds of people, and started applauding with vigour. The whole store erupted into cheers... Find out why, and read three important tips for how you can create a similar vibe for your business here....
March 17, 2011
Flexible 'Shop Kits' Make Retailers More Competitive with the Internet
the retailer is looking for a new solution save him money and help him tackle the looming problem of price competitiveness that the Internet is rapidly bringing forth, before it becomes systemic. And the solution is coming in a new approach to retail design and fitout. A design that improves customer experience and decreases costs of fitout and operation. The Shop Kit.
November 26, 2010
Giving Clients a Memorable “Customer Experience”
“Customer Experience” is an integral part of the sales process. It is a step that can build trust and bind a client to you with unspoken loyalty.
November 8, 2010
Build an Empire or Drive Innovation?
One of the surest strategies for creating a talked-about business is to put the emphasis on innovation.
September 23, 2010
Neglecting Old Relationships is Wasting Time and Money
How many times have old relationships passed you by?
August 29, 2010
Selling Your Services is Selling Yourself - 5 Simple Steps
Most professionals loathe to admit to themselves that selling their services is selling themselves.
August 3, 2010
Make A Tender Response "A Winner"
Do you nail every tender response you write?
June 28, 2010
Discount or Die? Marketing Services in an ocean of hungry piranhas
Competition is fierce out there at the moment. With government work abating, little capital flowing into private property markets, and the infrastructure sector “on hold”, less money is finding its way down the food chain to the consultants that provide services to our core industries.
June 8, 2010
Handling Branding Through Mergers and Acquisitions
The integration of brands, and the evolution of two firms into one co-operative company, is not a short or simple process, and will never be easy, but it can be logical, tactical and planned with precision.