Tom Johansmeyer

Dateline: tjohansmeyer
Articles: 12
First Published: Mar 09, 2010 / Last Published: Aug 31, 2010
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Tom joined Cross Border as group marketing director at the beginning of 2011 and works with both Corporate Secretary and IR magazine. In addition to driving print and online circulation, he develops new products and spearheads new initiatives for both publications. Prior to joining Cross Border, Tom was senior content director for a boutique marketing agency, where he devised and implemented content-based and social media marketing solutions for IT manufacturers and resellers. At Guy Carpenter, Tom launched and maintained one of the first corporate blogs in the reinsurance industry while serving as senior vice president of marketing intelligence. In this environment, he created and executed the first social media marketing campaigns in the industry. Before Guy Carpenter, Tom was manager of strategy and analysis for the global consumer business practice at Deloitte. Tom is also a writer, and his work has appeared in the Atlantic Monthly, British GQ, Boston magazine, DailyFinance, the Huffington Post, and many others. He holds an MBA in accounting from Suffolk University in Boston and a BA in philosophy and history from Ripon College, where he graduated Phi Beta Kappa.

Tom Johansmeyer's claimed blogs

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Tom Johansmeyer's articles

  1. August 31, 2010

    Top Five Ways to Turn Blog States into Sales Intelligence
    Learn the top five ways to turn your company's blog into a tool for sales intelligence
    in Guru
  2. Corporate Blogging: Ignore Your Metrics
    To make your corporate blog effective, you need to change your thinking and look at the right data
  3. July 28, 2010

    Corporate Blogging Starts at Home
    Don't start your corporate blog without giving yourself some experience
    in Guru
  4. May 12, 2010

    Optimize Blog Content for Sales Results
    Align every corporate or promotional blog post with a particular product, and you gain better marketing intelligence
    in Guru
  5. April 21, 2010

    Six Tips for Using Free Research on Your Corporate Blog
    Learn how you can take publicly available data and turn it into a small business research department
    in Guru
  6. March 26, 2010

    Five Survival Tips for Corporate Bloggers
    The first 90 days are all about survival. Learn how to tip the odds in your favor.
    in Guru
  7. March 25, 2010

    Corporate Blogging Topics Hard to Come By
    The hardest part of corporate blogging is finding enough content, which at times, proves to you that the world is narrower than you think
    in Guru
  8. Corporate Blogging: Avoid the Wrong Role Models
    Launching a B2B corporate blog? Don't emulate the blogs you love to read! Mass media's needs are far different from yours.
  9. March 16, 2010

    Turning Off Blog Comments
    Shutting off the comments feature on your blog may be counter-intuitive, but it could amp up results
    in Guru
  10. March 12, 2010

    Corporate Blogging: Much Ado About Voice
    The key to blogging is quenching the thirst knowledge of your audience and often times, it has nothing to do with "voice"
    in Guru