Feature: Election 2012

Laffster Raises $750k, Launches 'Mock the Vote' App

Author: Geoff Simon
Published: October 24, 2012 at 12:54 pm
Share

With election season in full swing, there are plenty of news outlets to turn to for information, analysis and insight.  But what about satirical sources, the shows and cips that take a humerous and sometimes sarcastic view of the electon process? Do they have a place in the conversation America is currently having about who the next President of the United States should be? 

Well according to research cited from Laffster.com, a company building a Pandora type utility for comedic content, nearly one-third of Americans 40 and younger see these souces like Jon Stewart and Stephen Colbert taking the place of traditional news. This means that outlets such as these do have a place in the election conversation, and in some cases, are replacing traditional news outlets as individuals primary source of political news.

With this in mind, Laffster announced the release of a 'Mock the Vote' app for iOS that pulls content from a number of sources, in additon to original content to serve the one-third of Americans 40 and younger who desire this type of content as opposed to something from traditional or mainstream media.

According to Laffster co-founder and CEO Dan Altmann, "the app, which shows the political leanings of each piece of content and allows users to pick a side themselves (or stay neutral), features orginal content and contributed content from Bob Mankoff, New Yorker Cartoon Editor, and TPM, Vox Media's Callie Schweitzer, partners feeding orginal content like Maker Studios (studio responsible for Bad Lip Reading, Baracks Dubs and Juice Rap News) as well as aggregated content from Buzzfeed, The Onion, Huffington Post, SNL, Stewart, Colbert and more."

The Mock the Vote app isn't the only thing that Laffster.com is up to.  As a recent graduate of Santa Monica, CA based accelerator program MuckerLab, the company also just announced it raised $750,000 in seed funding from Greylock Partners, former LinkedIn VP Adam Nash, Maker Studio's Chris Williams and Howard Lindzon of StockTwits among other investors.

Continued on the next page
 
 

About this article

Profile image for gsimon

Article Author: Geoff Simon

Geoff Simon is currently the owner/operator of Simon Search Marketing, a small search marketing firm in Los Angeles, CA. Previously Geoff worked in a content optimization, search analyst role at Disney Interactive Media Group, Intermark Group and G2 Direct & Digital. …

Geoff Simon's author pageAuthor's Blog

Article Tags

Share: Bookmark and Share

Add your comment, speak your mind

Personal attacks are NOT allowed
Please read our comment policy