Mario Monti Uses Twitter

Author: Simone Tomirotti
Published: December 27, 2012 at 6:59 pm
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Mario Monti has been the Italian PM just for one year in a Technocratic Cabinet. While he was approaching the end of his government, he met center-right European leaders; «The European People's Party (EPP) is with Super Mario. All EPP leaders have expressed "strong support for Mario Monti," said Luxembourg Prime Minister and Eurogroup President Jean-Claude Juncker»


Mario Monti and Twitter
He didn’t wait too long to give us his own opinion about the future of Italy. Using his brand new account on twitter @SenatoreMonti, on December 25th at the 11:31pm he posted this phrase: «Together we have saved Italy from disaster. Now politics is due for renewal. Complaining does not help, you must work. "Let's go" in politics!».

 

Mario Monti used the phrase “Let’s go in politics!”, in opposition to another one-The “Take the field” phrase, which Silvio Berlusconi used in 1994 during his speech on television, where he stated his intention to start a new party.


Twitter and Italian political parties
In Italy there is only one politician that really uses Twitter and Facebook. He is a comedian: Beppe Grillo, who has more than 700.000 followers. The success of Beppe Grillo and his 5 Stars Movement, which is the second Italian party according to currently polls, has been based on social media. They didn't want to agree to a compromise with old media, like television network, as most of them are owned or controlled by Silvio Berlusconi.

Why Does Monti Use Twitter?
Probably, the reasons are the same for Beppe Grillo’s movement: Avoid the medium influenced by his main competitor, Silvio Berlusconi, and build a direct link with the voters. Although, I think there is another reason for Mario Monti to use Twitter - trying to conquer the vote of the young Italian people.

 
 

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Article Author: Simone Tomirotti

Twitter: @simonetomirotti. Life is beautiful.

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