Marketing Mass Murder in Tucson
In times of national tragedies, we expect a lot from our President. Last night in Tucson, Arizona, a weary America again turned its eyes towards its leaders. It was looking for comfort and compassion from the man we elected to lead the free world. America looked for some powerful words to help us make sense of unjust violence that no one –man, woman, child – can make sense of. Its times like these we want and crave a leader who will help us see the forest through the trees.
President Obama delivered on many of those wants and desires last night in a speech that measured just over a half-hour. Ever the orator, Obama made some meaningful and poignant statements which we can all reflect on. Yet despite his own personal respectable performance, and ability to bring some comfort to weary Americans, the event itself overshadowed a well written, and for the most part, well delivered speech.
From the beginning of the event it felt odd. The event was called a “memorial service” yet the moment the President walked in, hooting and hollering, cheering and shouts of “I love you” seemed inappropriate and out of place. From the awkward, yet genuine, opening delivered by a Mexican/Native-American doctor, things didn’t get much better.
The screaming and applause continued through every speaker and several times after speakers even mentioned the carnage of that day. Some blamed it on the college-heavy crowd but the political rally atmosphere did not leave many Americans feeling good about what was happening.
It was after the strangeness and inappropriateness of the event we learned just how much more of a rally than a memorial service it truly was. Unaware to observers on television, the event had been branded in true political fashion.Continued on the next page