Over Promise and Under Deliver? Hello Marketing 101..... - Page 2
The bottom line...everyone needs to stop over promising and under delivering...that includes employers, retailers, politicians…anyone. As for Politicians, give the American people an agenda that will be able to provide solutions to issues that will come to fruition within your time of service. Remember...you are serving the American people….no matter who they are...you need to stand up and face the music…we want progress. What has happened during the Obama administration? What has changed? What objectives stated were actually completed? (All you right wingers…stay quiet) I voted for President Obama, but today…I’m not sure what to do based on all the Washington shenanigans going on.
President Obama has taken the first step by believing in change. Now Washington needs to accept the need for change. If you do what you have always done, than you will get what you have always gotten. Let us move forward in this next election. There is much work to be done. Let us not just tell the customer they are right in recognizing the problems in Washington, let us not just take a stand, but take ACTION.
The basic syllabus for marketing 101 outlines the 4 P's. We all know this: product, price, placement and promotion. BUT, we all know that the underlying premise is customer satisfaction....the customer is always right. Now, we know the later of that statement can't be taken literally. The customer has to think they are always right. It becomes all about the presentation of the whole package.
Political candidates realize this. It's all about the presentation of the whole package. Tell the customer (American voters...or would that be, my fellow Americans?, Corporate America, lobbyists) what they want to hear (product), have enough cash (the right price which gets you the promotion you need), the proper scratches on the back (proper placement), and bam....you are the next elected official.
Where did we learn that over promising and under delivering was going to make our customers happy (who ever they are)? We all know that every politician does this...honestly...the way our government works, it isn't possible to accomplish all that is set out in political agendas....including the I'll pass yours if you pass mine mentality…..due to all the bureaucratic red tape.
Why then, do many think they will get what they want from their "customer" by over promising and under delivering? STOP THE MADNESS!
I will go as far as to say 99.9% of customers will be happy if you provide what you stated....otherwise isn't that called bait and switch?
Wikipedia defines bait-and-switch as a form of fraud, most commonly used in retail sales but also applicable to other contexts. First, customers are "baited" by advertising for a product or service at a low price; second, the customers discover that the advertised good is not available and are "switched" to a costlier product. (peanut gallery add-in....Hmmmmmm...A costlier product)Continued on the next page