Politics as Product
Never has there been such a splendid example that we as a society are severely afflicted with Attention Deficit Disorder.
This flavor of ADD is far from the inattentive child nervously fidgeting in his classroom, however.
No, this is an affliction of the first world dominated by the churn of consumerism. It expresses itself in everything from fad to fashion and increasingly to critical thinking as well.
We in the first world have become so conditioned to reacting to a marketing message that we require no further information to make a decision. We make the choice based on the promotion we most easily identify with. No further deliberation is entertained.
We've come to expect all of our information to be packaged in this way. Politics enjoy no immunity.
Our impatience is reflected in the flood of campaign ads that have plagued our airwaves for the past year. Probably the most obvious example is the current U.S. presidential race. To date, both candidates for president have raised over 2 Billion dollars for their campaigns with approximately 1.5 billion of that spent thus far.
Half truths, errors of omission and inflated context are the tools of political persuasion and they easily translate to world of marketing. Politics promotes the image by obscuring the product.
We choose our leaders with less care than our favorite sports team. That's by design and the reason why political positions are largely parroted from political propaganda. Politicians know voters have a low tolerance for long-winded technical arguments. Instead they choose a popular position with their base and relentlessly repeat the same message regardless of its veracity.Continued on the next page