Starting from Zero on #SocialMedia - Page 6
Building your initial audience
At this point you should be familiar with the initial procedure for establishing your profile, backlogging content, and reaching out to your immediate following. If you’ve already done this for Facebook and Twitter, notify them of your presence on Google+ as well by linking your profile out to them. This can easily jump start your following on a new platform.
Many of the best ways to build your following on Google+ are oriented around deep engagement with the people most interested in your brand’s subject area. Google+ Hangouts give your brand the unique opportunity to connect directly with your followers through video, while humanizing your brand by putting an identifiable face on it. Regular video hangouts allow for video conferencing with up to nine other people, and you can make them either private or open to anyone who wants to drop by.
Hangouts on Air is an additional feature that lets you broadcast live to an unlimited audience, and once your broadcast is finished the entire video is recorded and can be published to YouTube. This allows even more opportunities for consumer engagement and brand reputation building. By putting your actual face, voice, and office out there to the public it will increase transparency and rust, encouraging more people to interact with your brand.
Survival of the Fittest – Directing traffic to your strongest site
As you develop your various social media platforms, you’ll likely find that some will surpass the others in terms of your overall community building and engagement. This is entirely natural. Some platforms lend themselves better to different kinds of brands, and you’ll likely develop a voice and identity that will play particularly well on certain platforms.
When you have the opportunity to direct your following to your different social platforms, always prioritize pushing them in the direction of your most successful one. There are two big reasons for this. The first is that your brand likely became successful on that platform for a reason, and you always want to put your best foot forward when introducing someone to your brand. The second is that you actually need to gain momentum on a platform before directing out to other ones will be effective. When you’re just getting started, it’s best to put your traffic into a single basket and grow from there. Growing a social media account organically is tough, and leveraging the edge of a particularly strong account is necessarily a powerful tool.Continued on the next page